The COVID-19 pandemic has radically changed our lives. As daily routines changes, more of people’s daily work lives shifted to online, and social media became an even more important tool for connection.
Data from Global Web Index (GWI) indicates that 47% of internet users around the world, ages 16 to 64 have spent more time on social media in 2020 than they did in 2019. And those users aren’t just mindlessly scrolling: eCommerce sales are on the rise as well. This only further highlights the value of social media for small businesses.
Social media helps a lot in:
- Driving Sales
- Improve Brand Awareness
- Customer Service
With 3.5 billion people (about half of the world’s population) are active on social media today, it’s not surprising that 73% of marketers agree that social media plays a huge role on their business strategies.
Here’s a quick look on how
can ELEVATE YOUR BRAND.
If people don’t know your business, they can’t be your customer. Successful brands are frequently discussed on social platforms, and these conversations become vital to brand awareness and sales growth. By using social media, you can reach a wide range of audiences in a short period of time. Plus, it can save cost because it's free to create a business profile on most social media platforms.
One-third of marketers claim that developing a more personalized experience is a priority. A major impact of social media in today's business world is the new level of personalization that brands can achieve. Additionally, 81% of consumers appreciate brands that get to know them and understand when it is and isn’t appropriate to sell to them.
Social media engagement rate shows how active your audience is with your brand. It encourages businesses new ways to connect with your market. Engagements can help you strengthen your customer relationships. When your customer engages on your posts or sends you a message on social media, take it as an opportunity to get to know your customers and build a relationship with them.
IMPROVE BRAND IMAGE
Social media platforms will allow you to collect first-hand customer feedback. This will help you improve brand image, reputation and relationship with the customer. This will allow you to showcase just how much you care about providing a memorable experience and will ensure that no customer feedback goes unnoticed.
REACH OUT TO A BIGGER AUDIENCE
Almost 90% of marketers say their social marketing efforts have increased exposure for their business, and 75% say they’ve increased traffic. All because they are maximizing their social media assets. Social media platforms are becoming the main source for people to learn more about businesses – the latest information about new products, services, advertisements, deals, or promotions.