How to choose article topics that your readers will love!
Have you ever encountered the thing called “Writer’s Block”?
Every writer goes through this at one point or another. It’s the condition of being unable to think of what to write or how to get going with writing. How frustrating is it when you schedule a certain time for writing, only to find yourself s
taring at a blank page for minutes, not knowing how to start or get going, right?
This doesn’t imply you’re a bad writer - don’t worry about that yet. And it certainly doesn't mean you should give up on what you love doing the most. It can happen to everyone whether you write as a hobby or do it professionally.
But rather than getting stressed about it, you just got to find ways and get those creative juices flowing! Today, I’m sharing with you some of the best tips. And - we tell you - your readers will love you for it!
1. Do a brain dump
Clear your headspace! Sometimes, you have so much in your brain and its messiness can cause writer’s block. Conducting a brain detox, is an effective way
to address this and untangle your mind.
How to do this? Get a pen and paper. Make sure you are clear of all distractions (yes, away from the phone and laptop for now, please). Then set a timer, for three to five minutes, allow yourself to mindlessly let all your thoughts and ideas flow out of your head and onto the piece of paper in front of you. Be sure not to filter your thoughts when you’re on it. You can be as honest and transparent as possible. The key is to do it mindlessly.
Once time’s up, stop dumping and start organizing. Sort out those ideas that you can use as potential topics, or search for any combinations that can be combined into one cohesive topic.
Whether or not your dumping lets you come up with something, don’t be discouraged. Sometimes, not a lot of ideas surface during the dumping stage, most come up in the sorting process, or even moments after I’ve completed the activity -- when all disorganised thoughts have been released.
2. Check Quora
In case you haven’t heard of it, Quora is an online community of people providing answers to questions posted on the platform.
When writing content, make sure you are spending your time making something that is relevant to most people, something that will add value to your readers’ lives. The truth is, people click on articles that they care about. So it makes perfect sense to get to know their inquiries and mindset first before starting your content.
So next time you are lost for ideas, remember you can always check first what people are into. This is where Quora works great! Whenever people ask questions that you have knowledge, experience or expertise on, it becomes a potential blog article topic.
3. Visit online communities where your target reader might be in
If you want to figure out what people want to know, there are other places you can explore and spend time on aside from Quora.
You can extend your research more and see more options by viewing the following:
online platforms such as Facebook or LinkedIn groups
the comments section of industry blogs and publications
Forums and other online platforms relevant to your industry
When exploring, try to look for recurring questions and topics that you can address through your article.
4. Daily content consumption
While there are other more immediate solutions than this, constantly consuming and writing content will not only help you avoid writer’s block in the long run, but also improve your knowledge, habits and writing skills over time.
You can even read different contents from all industries -- when it comes to this, sky's the limit. Allow yourself to explore all kinds of writing whether that be non-fiction, poetry, essays, thought pieces or articles. Just be sure to keep a pen and notebook handy whenever you’re doing so, so you can jot down anything that inspires you to write your next topic.
5. Really reach out to your audience, friends, family or colleagues
Last but not the least, personally ask your existing audience or client base what they’d like to know about. If there’s something in particular, chances are that other non-experts like themselves are curious about the same thing. Interview clients, ask their feedback or set up a poll on social media! Doing this has never been easier with platforms like Instagram and Facebook.
6. Outsource your social media work
In most cases too, when you really have a lot on your plate, and you just can’t find the time to write your own articles, you might want to outsource your social media work. Business owners who would rather spend time on other business aspects and life matters tend to leave the social media work to experienced, reliable teams. You can trust social media management agencies like Social Shout - they’re a group of A-team individuals who give valuable content based on the steps above and more. Consistently, they have been making their partner brands matter to their readers’ lives -- ensuring their online presence and giving measured results through competitor tracking. Currently, they give complimentary add-on services as bonus when you use the code #SOS2020 upon signing up.
This way, there is no need to stress over providing relatable content for your brand. You can finally focus on other business aspects, they’ll just do all the social media work for you at reasonable prices.
I know that not all who read this have an existing audience or client base. Maybe you’re new in the business or have started on blogging. For people like you, I’d advise you to turn to real life friends, family members or even colleagues. You can ask them if they have any ideas to share. You’d be surprised how much idea you can gather from them, something you can use in writing your next piece.