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TOP 3 SOCIAL MEDIA TRENDS EVERY MARKETER SHOULD KNOW IN 2021


You are now all set and are now ready to launch your new business. But before you begin, it’s important to look into the different marketing strategies you’ll need for your business.


Despite opportunities, there are also challenges. Questions like, “How do I keep my social media audience engaged?”, “What content is appropriate for today's environment?”.


From rising platforms to worthy causes, shopping through social media, live events, or forming relationships, it's time to dive into the 2021 social media trends


  1. Social Media


The first social media trend you need to know isn't exactly new and you do not need to be social media-savvy to have actually heard of it. Yet it has actually been gaining appeal in recent months and very quickly as well. We're talking about the rise of memes.

With the pandemic and lockdowns anticipated to continue right into 2021, it's more than likely that memes will certainly remain to trend on social media sites. As a business owner, this is certainly something to take into consideration in your social media strategy approach-- if you have not currently done so. A little funny post could go a long way.


2. Niche Platforms Growing in Popularity


Facebook is still the social media king. When succeeded, Facebook ads can be a lucrative advertising and marketing channel. However, there are other social media platforms that are very helpful depending on what type of product or services you have. If you need to show more photos and images, best to use Instagram as it is an image-centric social media platform. If you are exploring more about videos and vlogging then Youtube will be perfect for you. No matter what it is, you should definitely research where your target market is because utilizing each platform properly can definitely get you your target ROI.


3. Start Profiting From Your Social Media Videos


Currently a hit before the pandemic, videos have actually become much more popular during the lockdown. In reaction, several platforms are currently offering more video clip features for organizations. Video streaming, specifically, is one that has seen a need surge. With a massive market value of $42.9 billion in 2019, the market is anticipated to expand 20.4 percent between 2020 and also 2027 (Grand Sight Research Study, 2020).


Social Media is a proven valuable channel to reach and convert customers. This is not just about making social media accounts and expecting your target audience to find you. This also requires a deep understanding of social media trends. You should really reinvent your social media content plan to fully maximize the potential of the platforms.


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