Trending Marketing techniques of social media management

Updated: Oct 15, 2021

Social media trends change as social media sites introduce new features and adjust their algorithms. Take Instagram Stories, for example. A few years ago, Snapchat was famous for its disappearing, FOMO-inducing content, but there didn't seem to be much of a demand for similar features on other social media platforms. Approximately 500 million Instagram users use the function on a regular basis, and more networks are adding comparable features.

Companies and social media marketers must constantly examine their current strategies and pivot to incorporate new forms of material in their repertoire as a result of these rapid transitions, which present a whole new set of issues. Marketers must constantly analyze and change their strategy in response to the current developments influencing the future of social media.

We have listed some of the top trends to help you grow your social media following:

  • Live streams will remain popular

As a result, the adoption of live-streaming features on social media has increased. Messages and live broadcasting on Facebook skyrocketed, especially in COVID-19 hotspots like Italy. In just a week, for example, the number of views on Instagram and Facebook Live doubled.

People have grown accustomed to being able to interact with businesses in real-time without ever having to leave their homes, and this trend will continue in 2021. As a result, live streaming will continue to grow in popularity and should be considered as part of your social media marketing strategy.

People are looking for more meaningful virtual contacts in the midst of stay-at-home directives and the necessity for social separation. Virtual reality is one of the latest technology developments that can provide them with those encounters (VR).

Facebook is using the Oculus VR platform to beta-test a virtual environment that lets individuals explore, connect with others, and play games beginning in early 2021.

  • Social commerce is growing rapidly

We're seeing more features and tools that aid with quick and easy shopping as the social media sector evolves to improve the customer experience. For example, you may utilize Instagram to add product tags and enable quick checkout without ever leaving the app. You may create a Facebook Shop where people can explore and purchase products directly from the platform.

The consumer journey is simplified and reduced when social commerce is factored in. If your audience sees a product they like on social media, they don't need to travel to the website to locate it. They can purchase it right away on the website, which will likely reduce the number of purchases that are abandoned.

Focus on authenticity and transparency

Consumers are looking for brands that are more genuine. This involves maintaining the authenticity and openness of your items and processes. If you want people to trust you, you must be honest with them.

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